About

“Unlock the Secret To Have Soft, Wavy Hair, Without Any Flakes”

You deserve to have the hair of your dreams daily.

Dawn Renee Mallory, Founder & CEO

Autograf Founder, Dawn Renee Mallory is a leading innovator in the development of specialty hair care products for hair and scalp. Our philosophy is based on the belief that health and beauty come through balance, and all of our products are developed with this in mind. Our signature scalp-conditioning shampoo, Dare to Wear Black® , has been providing relief from persistent scalp problems for scores of loyal customers since 1978. The company is dedicated to providing the highest level of customer service and support in tandem with top-quality products that get guaranteed results.

Autograf CEO has more than 30 years of experience in the hair care and beauty industry

Autograf founder and CEO, Dawn Renee Mallory, is a hair care specialist with over 30 years of experience in the beauty industry. Dawn has worked with hundreds of people suffering from the pain, discomfort and embarrassment of chronic skin and scalp conditions. Witnessing the power of Dare to Wear Black to relieve this suffering and change people’s lives has inspired her to reach as many people as possible with the guidance and support to experience the change for themselves. In fact, don’t be surprised if you hear her on the other end of the phone when you call.

Mission Statement

AUTOGRAF Specialty Hair Care Products’ purpose and intent is to conceive, develop, manufacture and sell superior hair (and skin) care products for the salon professional and home end-user.

Autograf will be profitable through repeat business generated through genuinely helping customers with superior products that have demonstrated health benefits to hair and skin. Our products will be formulated to the standards of health benefits first, manufacturing convenience second. Product formulations will focus on resolving the underlying health issues of hair, scalp and skin conditions rather than masking them with ‘Band-Aid’ fixes. If we have done our job right, we will have repeat business because our customers know our products are the best they can use, even if their former complaints have been resolved by our products.

Example: Autograf’s Dare To Wear BlackTM Scalp Specific Shampoo uses proprietary ingredients whose safety has been proven for decades. By safely and effectively killing the microorganisms on the scalp, and by using collagen protein and other ingredients to heal and promote the health of the scalp, the result is shiny hair and a healthy, robust scalp that is resistant to infection and invasion. Dare To Wear BlackTM Scalp Specific Shampoo! does all this without unwanted side-effects such as offensive odors, inconvenient use regimes or outrageous expense.

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